I'm a frickin' genius. It really is iTV.

iTV is coming. What it really is when it gets, we'll have to wait and see.

Until then, the short explanation is that this is a doohickey you can connect to your TV that will stream video from a Mac or PC. It's apparently about the size of a paperback book. The key thing is that you will be able to purchase and download video from iTunes and play it on your TV instead of your itty-bitty iPod screen.

Not too shabby. Here's the rub:

"Apple’s new movies are delivered in a higher-resolution format than the television shows it now sells. The current videos are available in a 320-by-240-pixel format. Mr. Jobs went to great lengths to explain how the new movies and newly added TV content, at 640 by 480 pixels, will offer a substantial increase in visual clarity.

The movies will have lower resolution than commercial DVD’s, which are generally formatted at 720 by 480 pixels, however, and will take several hours to download at standard broadband data rates. "

Ok, I missed an episode of LOST, downloaded for 2 bucks and watched it on the laptop. That was kinda cool. I missed the last two episodes of 24 and downloaded them. Then I hooked up an S-Video connection to the laptop and it was kinda lousy picture quality. With many of the early adopter-types already having adopted HDTVs with much higher resolution (1024 and up), why would they want this? I don't see it.

Color me not so impressed.